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The Shanghai Free Trade Zone Administration and the National Museum of China in Beijing signed an agreement on Tuesday to establish a center for cultural and creative industries.
The administration will use preferential policies and marketing channels to attract businesses to the center while the museum will provide its copyright resources to promote creative designs, cultural production, and global sales of businesses in the center, which will open this year.
The museum has 1.33 million antique artworks and earned about 40 million yuan (US$6.06 million) a year through authorized sales of imitation products.
The center will also have online site operated jointly by the museum and Alibaba.com. The museum will cooperate with Shanghai FTZ in exhibition and professional training.
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