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The process of trademarking a logo

Update Date:2022-8-16 12:09:00     Source:www.3737580.com     Views:172

Malaysia Trademark Registration
Hotline: 86-755-82148634, Email:rachelxie@citilinkia.com

Can I trademark my own name?


Yes. However, it needs to be for a business-related purpose.


Let’s say your name is Sarah Keller and you create custom resin earrings. You can absolutely
trademark a business name like Sarah Keller Jewelry or Earrings by Sarah.
But in this instance, trademarking your name only protects your intellectual property in the
business category you’re working in. If there’s another Sarah Keller out there and she decides to
trademark her photography business’ name, Sarah Keller Photography, she can absolutely do that
without worrying about infringing on your copyright.


Think carefully about trademarking your name as your brand name and making it part of your logo.
Though it’s an easy way to create a unique mark, you’re also giving your name to something that
exists separate from you—and even if you leave the company years in the future, that brand will
still be operating under your name.


This is what happened to UK fashion designer Karen Millen. After playing a key role in building her
retail company to the global brand it is today, she exited in 2004. But because the business is
registered in the UK as Karen Millen, she cannot legally register a new trademark in the UK with a
substantially similar name. Additionally, a court ruled in 2016 she also cannot use her name to
brand clothing and household goods in the US and China, as this violates the terms of her 2004
agreement.


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