China FIPE Formation Service
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Market study or market research, is any organized effort to gather information about markets or customers. It is a very important component of business strategy. Market study provides important information to identify and analyze the market need, market size and competition. China investment keeps a strong attraction for oversea investors. However, China Market Study is very necessary for China investment before stepping into China Market.
Types of Market Study in China
Market research consists of two separate types of research that can be categorized as secondary and primary research. Secondary research consists of collecting already published data to create a "company database" that may serve to perform situation analysis. It helps to identify the company's competitors, perform a strategy for benchmarking and also determine the segments the company should target in view of factors such as demographics, population, usage rate, life style and behavioral patterns.
Primary research serves to provide information through monitoring sales levels and measuring effectiveness of existing business practices like service quality and tools for communication being used by the company. It carefully follows competitor plans to gather information on market competition. Both primary and secondary researches are essential to fulfill the company's objectives.
Basic Steps of Market Study in China
1. Problem Identification and Definition
2. Designing a Proper Approach
3. Developing the Actual Research Design
4. Data Collection and Survey
5. Data Structuring and Analysis
6. Report Generation and Presentation
Importance of China Market Study
1. Market study helps the company to devise more effective strategies. Based on the study, the company can adopt marketing campaigns, which directly target the specific group i.e. the potential consumer. It helps company identify the opportunities, available in the market. The need of a particular product can differ, owing to various factors, thus marketing research helps the company to identify the market potential in a particular area, within a specific age group, or during a particular time phase.
2. More importantly, it minimizes the chances of loss to a great extent, and thus is considered as an important business tool. When planning a particular product launch, a market study can help you in identifying the potential problems, which you could face in the future, thus giving you the ample time to determine an effective solution for it.
F the investors preparing for China investment, China market study is a key factor to get advantage over competitors. Therefore, the best way is to ask the professional institution for China market study. ATAHK Business Marketing Service Centre provides professional China market study, including market demand and consumers’ behaviors study, industries or competitors study, data analysis, government policies study, public relation and other marketing related service, according to our clients’ requirement. Company Registration in China
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For further queries, please do not hesitate to contact ATAHK at anytime, anywhere by simply visiting ATAHK’s website www.3737580.net, or calling China hotline at 86-755-82143422, or emailing to anitayao@citilinkia.com