How to Build Branding Image in China

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Building a good branding image personifies a company. It is an image, an experience, a lifestyle. These considerations should be taken into account: 

How to Build Branding Image in China - Economic Value
Brand is the driver of economic value. This is particularly true for certain industries, such as consumer durables and packaged goods, where pricing power is to a great extent dependent upon brand power.

How to Build Branding Image in China - Operational Alignment
When the brand is perceived by customers as a total experience, the company's services, organization, public relations, human resource strategy, and operations need to be aligned to deliver a coherent message. Brand is not a mere advertising game. It is about firm-wide management.

How to Build Branding Image in China - Transfer Branding
Certain brands in mature markets are already clearly positioned and occupy a piece of real estate in the consumer's mind. However, when such brands are transferred to China, they have the opportunity to reposition themselves as they launch a fresh start in a completely new market.

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