China Biz Consultancy
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Marketing is a very important factor in company operation. For many years, growth of China’s GDP has reached records, making the country a destination of choice for investors. However, there are characteristics that every entrepreneur must know before making an investment. Here are some tips for marketing to keep in mind to bring your business to success in China.
Tips for Successful Marketing In China
remember the marketing basics – Product, price, place and promotion are all important. All should be researched before and after market entry in order to ensure that the value proposition meets and continues to meet the target market’s needs.
Tip For Successful Marketing In China--Patience
Patience is required when applying the marketing basics to the local market. In particular, the sales process is longer and more complex than in Western markets, and local buyers will take time to be convinced that a Western company has the ‘local’ credentials to meet their needs.
Tip For Successful Marketing In China--Listen
only by listening will you be able to understand and therefore meet the local market needs. Chinese companies do not want to buy a product or service that has come straight off a shelf in the West.
Tip For Successful Marketing In China--Relationships
Focus, but do not over-focus, on relationships. Any salesperson must be prepared to be ‘friends’ with a potential supplier. However, this is as well as, not instead of, the 4 Ps of the marketing mix.
Tip For Successful Marketing In China--Be confident in your quality
Western company’s start from a strong position, in that they are usually assumed to have excellent quality. Focus on the value you add, and be prepared to explain why you can add value in China specifically.
Tip For Successful Marketing In China--Be methodical
One of the qualities that define Western businesses is their methodical approach to doing business. It is clear that when this turns into a dogma about how business should be done, Chinese companies quickly lose interest in your offering. However, do not be afraid to highlight the methodical nature of your offering, as this is something that is valued by Chinese businesspeople and seen to be lacking in some Chinese businesses.
Tip For Successful Marketing In China--Be flexible
Flexibility on issues such as product, service, payment terms and price is vital for success in the China market. Foreign companies should do their best to identify and meet Chinese customers’ real needs rather than assuming these needs mirror those of customers in the West.
Tip For Successful Marketing In China--Be prepared for plenty of negotiation
any potential supplier should be prepared for plenty of negotiation when selling to Chinese businesses. It is almost inconceivable that first proposals will be accepted. Keep in mind the fact that buyers may be deliberately benchmarking suppliers, and always try to reserve sufficient margin for further price reductions at a later stage.
Tip For Successful Marketing In China--Avoid exaggeration
focusing on the credentials you have, rather than exaggerating to make up for perceived deficiencies. Above all, Chinese companies want to trust their suppliers.
Contact Us
For further queries, please do not hesitate to contact ATAHK at anytime, anywhere by simply calling China hotline at 86-755-82148419, 86-755-82143512, or emailing to info@citilinkia.com