ESPN joins hands with Tencent to offer sports

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ATAHK reads from China daily on Feb 04, 2016 that Walt Disney Co's ESPN, the global cable and satellite television channel, will offer live gamesand Chinese language sports commentary online in China under a multiyear deal withTencent Holdings Ltd, the country's largest Internet company.

ESPN correspondents will provide analysis for the National Basketball Association playoffsand international soccer matches shown on Tencent's QQ sports site, starting in April, thecompanies said.
ESPN also will contribute articles to Tencent's sites and distribute live streams of the NationalCollegiate Athletic Association men's basketball championship tournament, 100 other collegebasketball games and the X Games, its extreme sports events.

The deal underscores Disney's county-by-country approach to the distribution of its videocontent as viewers watch more videos online.

The majority of viewing of NBA games in China takes place through computers, tablets orother mobile devices. The financial terms of the arrangement were not disclosed.

"This agreement will help us serve millions of Chinese viewers and bring our coverage ofbasketball, international soccer and other sports to them like never before," said RussellWolff, executive vice-president of ESPN International.

The number of US customers receiving ESPN, the nation's largest sports channel, fell to 92million last year, a 7 percent decrease from 2013, according to Nielsen data.

In 2013, Disney sold its United Kingdom and Ireland ESPN channels to BT Group Plc. Theprior year, Disney sold half its interest in ESPN Star Sports, a pan-Asian sports channel, towhat is now 21st Century Fox Inc.

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