Singapore Trademark Registration
A trademark is a sign used by a person in the course of business or trade to distinguish their goods or services from those of others. The sign may be any letter, word, numeral, device (drawing or design), name, brand, label, aspect of packaging, shape, colour, sound, or a combination of these elements. A trademark may be located on a package, a label, a voucher, on the product itself, etc. The trademark is a type of property that may be owned by an individual, business organization, or any legal entity. More specifically, trademark is legally recognized as a type of intellectual property.
The following trademark types are registrable in Singapore:
Trademark is the most common type used to distinguish goods or services;
Collective mark is used to distinguish the goods or services offered by members of an association or group of traders from goods or services of those who are non-members of the association;
Certification mark is used to distinguish goods or services certified by the mark owner from other non-certified goods or services. The certification may relate to a characteristic of the certified goods or services, such as an indication of the origin, material, quality, mode of manufacture of the goods, or performance of the services.
Key benefits
Although it is not compulsory to register your trademark in order to use it, such a registration adds protection and hence value to your product and business. By obtaining a trademark registration, you acquire the rights to:
Exclusively use and control the use of a trademark;
Restrict other persons from using the trademark without your consent; or
Prevent a later trademark, which is similar or identical to an earlier registered one, from being registered in relation to the same or similar goods or services.
The owner can take advantage of the mark in many ways:
The mark helps to distinguish the owner’s product or service from those of others.
The mark helps to assure quality for the customers;
The owner may use it to better protect the business’s market share (i.e. profits) by barring others from copying it;
The mark may be licensed to third parties for commercial returns (e.g. through a franchise or license);
The owner may sell it outright for a specified value (e.g. in a company acquisition);
The mark may be used to raise equity for the owner’s business undertakings.
Trademark and other types of intellectual property
Trademark is one of several types of intellectual property that can be registered in Singapore. The other types of IP that the Intellectual Property Office of Singapore (IPOS) registers are:
Patent — protects the owner’s right to an invention, namely the way the object works;
Design — protects the look of the object;
Plant variety — protects the breeder's exclusive right to exploit the new plant variety;
Geographical indication — protects an indication to identify a product as originating from a particular territory.
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