China Trademark Registration
Hotline: 86-755-82148634, Email:rachelxie@citilinkia.com
A trademark is a word, name, or symbol used to identify and distinguish a seller’s product from
those of others. A trademark is part of a company’s brand. It is the embodiment of the company’s
reputation. Over time, a trademark can accumulate significant goodwill. Consider the value of
top brand names, such as Apple, Google, and McDonalds.
Apple’s brand recently became the first to surpass a $200 billion valuation on Forbes’s annual list of Most Valuable Brands. Based on the valuation, Apple’s brand accounts for greater than 20% of Apple’s current market cap.
Trademark rights arise automatically when a seller uses a mark in commerce (i.e., in connection
with the sale of goods or services). Subject to certain requirements, such automatic rights grant
the trademark owner the right to exclude others from adopting and using the mark in the
owner’s geographic area.
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